Coffee Design: Amavida Coffee In Santa Rosa Beach, Florida

By amavida coffee, Design, florida, kevin tudball, santa rosa beach, Staff Picks, United States

Florida coffee roasting company Amavida Coffee Roasters debuts new branding this season. Amavida Coffee teamed up with designer Kevin Tudball in early 2018 and launched the fresh new look in September of 2019. Tudball has worked with various coffee companies over the years—Verve Coffee, Steeped Coffee, and Truce Coffee to name a few. The refresh goes big on bold patterns and eye-catching colors. “Everything relates back to a coastal warm palette,” says Tudball.

We spoke with Amavida’s Martin Trejo, Dan Bailey, and Jennifer Pawlik to learn more.

Tell us a bit about Amavida Coffee and how it’s grown in the last fifteen years.

Amavida Coffee Roasters started in 2004 as an importer, roaster and purveyor of ethically-traded coffee. Coffee has been our vocation and since day one, we have been working to improve the lives of coffee producers and to advance the coffee industry. So far, It has been a blast and we have met so many great people working in coffee.

In the beginning, we never intended to be in retail but we managed to add four cafes in quaint beach communities in the Florida panhandle. These communities include: Seaside, Rosemary Beach, Miramar Beach and Historic St Andrews, Florida. And recently, we have expanded our wholesale operations from a regional presence to a national level.

In the last 15 years, we have also learned to be a better company. In 2014, we became a Certified B Corporation providing us with a compass to improve on our objectives. And more recently, we worked with to became a carbon responsible company.

Tell us about your collaboration with Kevin Tudball.

We’d been admiring other works by Kevin and knew we wanted to work with him. We first started working with Kevin Tudball to refresh our branding in early 2018. He has an incredible design eye and is very receptive of our company culture and values. Also, we have a common love for coffee and coastal communities. Because of how well he guided us through the rebrand journey, we knew he was the right person to help us take the next steps with updating our coffee packaging.

Why are aesthetics in coffee packaging so important?

In most cases, before a person ever tries your coffee they’ll see it in the bag. With coffee it can be challenging to communicate all of the intricacies, form the coffees origin to the quality of the beans to the beliefs of the brand. The packaging is our introduction to these elements. Having a quality design that is friendly, fun, and eye-catching speaks to the uniqueness of each roast. This gives a glimpse of what one might experience when drinking the coffee inside.

Where is the bag manufactured?

Savor Brands manufactures this bag at their factories in China.

For package nerds, what type of package is it?

Quad seal box bottom bag with zip by Savor Brands.

Where is it currently available?

The best place to find this is online at and in our retail outlets.

Company: Amavida Coffee
Location: Santa Rosa Beach, Florida
Country: United States
Release Date: September 2019
Designer: Kevin Tudball

Zachary Carlsen is a co-founder and editor at Sprudge Media Network. Read more Zachary Carlsen on Sprudge.

Disclosure: Amavida Coffee is an advertising partner on Sprudge.

The post Coffee Design: Amavida Coffee In Santa Rosa Beach, Florida appeared first on Sprudge.

Source: Coffee News

Coffee Design: Little Amps In Harrisburg, Pennsylvania

By Aaron Carlson, Brandt Imhoff, coffee design, Design, Harrisburg, Lancaster, Little Amps Coffee, Little Amps Coffee Roasters, Pennsylvania, Peter Leonard, Staff Picks


Harrisburg’s Little Amps Coffee Roasters revamped their packaging this year in a big way. The company ditched its signature black ink on kraft look for something a little brighter. Bold colors, illustration, and a touch of gold give Little Amps coffee bags a lot of life. To find out more, we connect with Partner and Wholesale Manager Peter Leonard.

When did the design debut?

June 2019

What’s different about the package?

So much!! We’ve had the same logo in black ink on brown kraft bags since day 1, with minor upgrades over the years to the packaging and application. We’re now feeling more contemporary, with a biodegradable bag, updated logo, and lots of color!

The previous look.

Who designed it?

The design started in the brains of myself and business partner Aaron Carlson and was brought to life by Lancaster, PA graphic designer and illustrator Brandt Imhoff.

How long did this redesign take to develop?

We’ve been talking about this for a few years but started to seriously work with Brandt about a year and a half ago.

Why are aesthetics important for coffee packaging?

Why do I now willingly drink Miller Lite? It looks so good!! In 2019 most of our purchases are aesthetically driven, for better or worse!! It is our hope that our bags look as good as the contents taste. A big motivator for us was wanting to stand out on the shelves of grocery stores, coffee shops, and even people’s homes. We wanted “eye-catching design.” We also really wanted to convey the energy and attitudes of our company. We don’t take ourselves too seriously. We like to have fun!

Where is it available?

You can find these bags in our three stores in Harrisburg, on our website, and with wholesale partners near and far!

Where is the bag manufactured?

The bag is from Tricorbraun, formerly Pacific Bag!

What type of package is it?

The bags are Biotre 1.0

Is the package recyclable/compostable?

The bag is 60% compostable. We reuse bags in-house and are also setting up recycling with Terracycle.


Company: Little Amps Coffee Roasters
Location: Harrisburg, PA
Country: United States
Designer: Little Amps & Brandt Imhoff
Design Debut: June 2019

Zachary Carlsen is a co-founder and editor at Sprudge Media Network. Read more Zachary Carlsen on Sprudge.

The post Coffee Design: Little Amps In Harrisburg, Pennsylvania appeared first on Sprudge.

Source: Coffee News

Stumptown Coffee Debuts A New Short Film And A Fresh, New Bag Design

By Britton Caillouette, Design, ethiopia, Farm League, Featured, Mulatu Astatke, stumptown coffee roasters, Wax & Gold, Zachary Marvick

Stumptown Coffee Roasters out of Portland, Oregon launches its second film in collaboration with Los Angeles-based film company Farm League this month. The film, Wax & Gold, is a 20-minute short, directed by Britton Caillouette, and filmed in Ethiopia featuring the music of jazz artist Mulatu Astatke. The film is being released alongside whole bean and cold brew offerings of Stumptown Coffee’s Ethiopia Mordecofe, produced by Haile Gebre. Gebre is featured prominently in the film.

Mordecofe has been a longtime whole-bean coffee staple at Stumptown and this year, in celebration of Wax & Gold, has been given a fresh, new look along with a limited run cold brew. Proceeds of coffee sales will benefit Mulatu Astatke’s Jazz School in Addis Ababa.

The bag’s design, inspired by the colors and art of Ethiopia, was created by Stumptown Coffee resident artist Zachary Marvick.

Check out the trailer for Wax & Gold below: