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The New Rules of Coffee Is Now Available Wherever Books Are Sold

By Coffee, News No Comments

Today’s the day! The New Rules of Coffee—the very first book from Sprudge founders Jordan Michelman and Zachary Carlsen—is out now on Ten Speed Press, a division of Penguin Random House. You can pick yourself up a copy wherever books are sold, including AmazonBarnes & NobleIndiebound, and Powell’s.

But wait! A limited number of signed copies are available now (while supplies last) in the Sprudge Shop, shipping worldwide. Each order includes a note from the authors, plus stickers and other assorted swag to be named later. We’ll do limited drops on these signed copies in the store between now and the holidays, so watch for updates on Instagram.

Is your local cafe not stocking The New Rules of Coffee? Demand that they do so immediately! Stockist requests can be fulfilled by the teams at Sprudge + Ten Speed Press—simply reach out to us at books@sprudge.com to get the literary ball rolling.

Are you loving your copy of The New Rules? Share that shit on Instagram and tag us up, and we’ll give you a bump. Share, baby! #newrulesofcoffee

And come see us on tour! The New Rules roadshow kicks off tomorrow (!) Wednesday, September 26th at Olympia Coffee Roasting Company in Olympia, Washington. This event is free and there will be tasty snacks, beers, and wine available for guests, plus books for sale and the signing of said books by the authors. See below for a complete list of tour dates—and watch for updates as we add more events around the country through the fall, including just-added dates in Philadelphia at Elxir Coffee on October 18th!

Wednesday, September 26th in Olympia, Washington at Olympia Coffee Roasting Company

Thursday, September 27th in Tacoma, Washington at King’s Books

Friday, September 28th (daytime) in Everett, Washington at Narrative Coffee

Friday, September 28th (evening) in Seattle, Washington at La Marzocco Cafe at KEXP

Saturday, September 29th (daytime) in Portland, Oregon at Stumptown Coffee Roasters

Thursday, October 11th in New York City at Counter Culture Coffee in partnership with Taste Magazine (ticketed event—buy tickets here!)

Saturday, October 13th in New York City at New York Coffee Festival

Wednesday, October 17th in Brooklyn at Stumptown Coffee Cobble Hill

Thursday October 18th (daytime) in Phialdelphia at Reanimator Coffee Kensington

Thursday, October 18th (evening) in Philadelphia at Elixr Coffee Center City

Sunday, October 21st in Washington DC with Smithsonian Associates at Ripley Center (ticketed event—buy tickets here!)

Thanks and we hope to see you on the road!

Buying links: AmazonBarnes & NobleIndiebound, and Powell’s.

Wholesale queries: books@sprudge.com

The post The New Rules of Coffee Is Now Available Wherever Books Are Sold appeared first on Sprudge.

Source: Coffee News

Trump’s Trade War Includes Multiple Tariffs On Coffee

By Coffee, News No Comments

America is in the middle of a trade war with what feels like the rest of the world. Luckily, trade wars are fun and super easy to win, so I’ll just sit back and watch all the fun and the winning from the comforts of my American-made Ikea POÄNG (I turned the Allen wrench, therefore it’s technically American made, ok). But until all the messy details of the winning get ironed out, other countries are being real meanies about the whole war and slapping tariffs on American goods. Eater has been keeping a running list of things seeing anywhere between a 10% and 25% tax added to the top, and that list now includes coffee.

The trade war has escalated quickly since Trump signed an “executive memo to tax up to $60 billion worth of Chinese imports with the intent of penalizing China for unfair trade practices.” China then went tit-for-tat with $60 billion worth of their of tariffs, which then led the American “leader” to “I’m rubber and your glue” the whole situation with an added $200 billion in tariffs earlier this month.

Now it’s China’s turn to spin the wheel of calamity, and their newest round of tariffs include a tax on coffee, taking effect today, September 24th. It is unclear exactly how much in additional taxes will be placed on coffee.

And it’s not just China who is penalizing the American coffee industry. Our friends and allies to the north Canada—CANADA! We are openly feuding with Canada now?!—have also implemented retaliatory tariffs on the U.S. According to Eater, the Great White North having been taxing American goods since July 1st, including a 10% fee on coffee, non-decaf.

Back in 2016 we openly wondered if Trump—who famously claims to have “never had a cup of coffee”—would be bad for the coffee industry. “If elected,” we wrote, “would President Trump ban coffee? Only time will tell.” Welp—time has told us that Trump’s Game of Tariffs is, at the very least, going to make the global commerce of coffee needlessly more expensive, at a time when the global coffee market can least afford such pointless belligerence.

Zac Cadwalader is the news editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.

The post Trump’s Trade War Includes Multiple Tariffs On Coffee appeared first on Sprudge.

Source: Coffee News

Unpacking The 2018 World Coffee Research Annual Report

By Coffee, News No Comments

world coffee research annual report

world coffee research annual report

While it’s tempting for many who own, work in, and frequent coffee shops to focus solely on day-to-day issues like rising rent, increasing labor costs, and fierce market competition, the coffee production sector currently faces critical long-term threats—threats like climate change, cost of production, and lack of educational and fiscal resources. These issues, if unchecked, will present major barriers to every link in the coffee supply chain, threatening the future of coffee for all. 

World Coffee Research, a nonprofit agricultural research and development organization that’s worked for the last five years to develop solutions to issues facing green coffee and its producers, has been one of many groups pushing the industry to address these critical threats to the coffee supply chain. Their work is complex and multi-pronged, but the issues they’re confronting are crucial for anyone who loves coffee—and especially for those who make their living in the coffee sector. In this piece, I’ll break down the highlights from WCR’s recently-released annual report and its first five years.

The Problems

The central problem the coffee industry faces today, according to WCR’s annual report, is a long-term gap between supply and demand. Using the year 2050 as a benchmark, it breaks down what it terms “coffee’s science gap,” a situation wherein if coffee consumption continues to grow at its current rate, world coffee producers will need to double current production by 2050 to meet demand. On the other side of that equation lies climate change, which, without intervention, could actually render coffee production lower in 2050 than it is today.

Currently, 47% of coffee production comes from countries that are expected to lose more than 60% of their suitable coffee land by 2050. Those countries are expected to take the hardest hits, but even the countries expected to see the least losses are still projected to lose up to 30% of their coffee-producing land due to climate change.

world coffee research annual report

One possible solution, according to WCR, is in the creation of climate-resilient varieties, alongside improved farming practices and better farmer access to those varieties and practices. The main conditions that coffee plants will face will be extreme heat, drought, and the pests that thrive on those conditions—to say nothing of issues like monocropping and soil health, approaches to which can be seen in projects by Elias Roa and Tim Wendelboe at Finca Tamana. While it would be inaccurate to think of agricultural research and development as a magic bullet, WCR’s first five years in operation show potential for creating plants that can handle the specifics of the future climate.

“These challenges can feel really big and heavy,” says WCR communications director Hanna Neuschwander. “But looking back even 10 years, something like the idea of using F1 hybrids in coffee production was seen as impossible; now we actually have F1 hybrids growing on coffee farms.”

While the agricultural research being done on genetics is encouraging, Chris Kornman of Royal Coffee encourages people in the coffee industry to recognize that WCR is but one of many organizations doing agricultural R&D. “It’s the local iteration: Cenicafé in Colombia, JARC in Ethiopia, IAC in Brazil, for example, that have already been doing sophisticated genetic work for decades to isolate favorable varieties and develop high-yield, high-quality, disease-resistant cultivars,” says Kornman. “Their facilities are state-of-the-art, and the work they are doing largely set the stage for an organization, like WCR, to step in during an age of information freedom to share and distribute to a broader base of consumers with a more global and modernized support structure.”

Green coffee buyer Katie Carguilo of Counter Culture Coffee (full disclosure, my former employer) sees the collaboration of WCR and producing countries’ agricultural associations as a major step forward for coffee as a plant, and for those who grow it. “These challenges are much bigger than what a single government or company can alone solve,” says Carguilo. “The FNC in Colombia, for example, has seen success with its Castillo variety coffees in that they are more resistant to rust than the Caturra that most farmers were growing, and the cup quality loss is not very significant. However, as a buyer, I haven’t encountered Castillo outside of Colombia. If it’s so successful, why not provide other producers with access? In theory, WCR is setting itself up to do just that. ”

world coffee research annual report

Momentum

Agronomical research projects can take longer than other types of research to yield necessary data, but WCR is starting to see major momentum in terms of the data they’re able to collect.

In 2015, WCR created the core collection, a diverse collection of Arabica coffee plants that can be used by breeders to create F1 hybrids and study genetics with a solid and varied control group in hand. As breeders study the core collection, they find the correlations between phenotype and genotype (the way the plant looks and the genes within it), which will eventually allow them to efficiently target genetic markers as they breed hybrids—meaning that rather than having to wait for the plants to grow up to see which traits they display, they’ll be able to tell from the plant’s DNA, cutting research time and costs nearly in half. They’re only just starting to find the correlations between traits and genes, but once they do, they’ll create an integrated database for breeders to use.

WCR already has three categories of F1 hybrid out in the world, some being studied in the actual ground, some waiting to be planted in the best possible space for study. For instance, they currently have 13 hybrids in Zambia being tested to respond to the hot, dry climate many coffee producing areas can expect in 2050.

World Coffee Research is also preparing a new generation of F1 hybrid varieties with the goal of releasing specifically selected varieties to farmers in Central America and Africa by 2025. Because F1 varieties are the first generation result of a cross between two genetically distinct varieties, they tend to display what’s known as “hybrid vigor.” These hybrids specifically are expected to have yield increases up to 20-40% over the current standards, high cup quality potential (some capable of scoring 90+ points), and overall tolerance of stressors like temperature extremes, diseases, and pests, including leaf rust. While hybrid has often been a dirty word in the specialty coffee world because of past hybrids’ tendencies toward lower cup quality (note that older hybrids like Castillo and Catimor are not F1 hybrids), this new generation of F1 hybrids was created not just for resilience but specifically for flavor.

Since replanting with new varieties won’t ever provide immediate solutions for most farmers, WCR is also working on other solutions for extant pests, including a four-year leaf rust study which just concluded, yielding actionable findings on how to best treat leaf rust. The research found that not only can certain types of shade trees help minimize the severity of leaf rust, but that plant nutrition, specifically the application of fertilizers, actually does a lot more to control leaf rust than intensive fungicide application.

world coffee research annual report

Accessibility

When working to enhance the supply of quality coffee, accessibility becomes a key concern. Most coffee farmers face economic disadvantages that make it much harder for them to access the latest technologies than other parts of the supply chain, like cafes or roasters.

“You can create the best coffee variety in the world and if a farmer does not have access to it, it doesn’t matter that you have created it,” says Neuschwander. “You can even get that variety out to a farmer and if they don’t have the tools and knowledge to get it in the ground and help it be successful, it doesn’t matter that you’ve put that amazing genetic potential in their hands.” While Neuschwander points to accessibility as a major focus of WCR’s work, she readily admits that it will always be the central struggle and they have in no way “cracked the code” on accessibility.

Despite its difficulty, getting information and plants themselves into the hands of farmers is mission critical. Established in 2016, the Arabica Varieties Catalog was WCR’s first major step in the information delivery part of the equation. Produced in both English and Spanish, it was created with a specific focus on making sure it could be as useful to farmers and nurseries as possible. “When we were designing it, we tried to think about maximizing legibility for as large an audience as possible,” says Neuschwander. “We worked to make sure it was easy to read in the design. It has a lot of pictures and references so people can go deeper, but we also tried to make sure it’s not too overwhelming. We want to translate into more languages going forward.”

In its next step, WCR launched a Verified Program, establishing a global nursery certification standard to verify that nurseries are producing healthy and accurately-represented plants. The program, which includes a database that’s integrated into the varieties catalog, seeks to solve the problem of farmers not knowing how to find the right varieties to meet their needs.

“Beyond that, we also recognize the fact that a lot of nurseries around the world couldn’t meet those standards now, so clearly we need a lot more,” says Neuschwander. “But prior to the launch of this program, there was no clear set of standards for nurseries.” So, as a next step, they’re now launching a nursery development program so that nurseries can get the tools and training they need to meet those standards. Education and training of farmers is crucial work that many producing countries’ governmental agriculture boards and NGOs are also engaged in.

Another problem WCR saw was that farmers either weren’t convinced about adopting new varieties or couldn’t come up with the financial resources to renovate their farms. In response to that, they conducted a socioeconomic study of the barriers to variety adoption among marginalized smallholders, then launched an international network of 1200 on-farm profitability trials in 20 countries, examining which combination of improved varieties and improved agronomic practices actually increase profitability, yield, and quality.

On top of this, WCR saw that farmers in many countries lacked access to better varieties because those varieties were not commercially available there, so they established an international seed exchange (called the International Multilocation Variety Trial) of some of the world’s top-performing varieties, letting countries observe and test them before committing a lot of money.

“Accessibility has a lot of factors: it can be about readability or user interface, it can be about access to plants, but it’s a super central question to our work. We do not want to be a research organization that does research and keeps it locked up in a lab. We are entirely about getting that research out to farmers,” says Neuschwander.

WCR will not be selling these varieties directly, however. Most coffee-producing countries’ governmental agriculture boards control which varieties are planted within that country, including the means of distribution of the plants themselves. WCR as a nonprofit research organization has no ability to directly give farmers these new coffee varieties (outside of specific experiments), nor do they have the ability to sell them to farmers. The varieties will instead go to the agricultural boards which will then have the power to sell or distribute them. WCR works with those organizations on R&D but does not have control over that side of the chain.

Joe Marrocco of Mill City Roasters has high hopes for the future of coffee, but a lingering doubt nags him: coffee producers whose land loses the ability to profitably produce coffee potentially gain the ability to grow something easier and more lucrative. The prices that farmers get for coffee—yes, even high-quality coffee—are hardly enough to live on, and while the coffee industry is fighting to preserve the future of coffee, its members need to focus equally on fighting to make sure that producers and pickers of coffee make a living wage. “My questions are not [specific] to World Coffee Research,” says Marrocco, “but the work and conversations around the work that WCR is doing have simply brought on these questions.”

world coffee research annual report

The Future

For the world to continue to grow enough coffee to meet future demand, a lot of immensely complex factors need to be addressed at once. Luckily, the coffee industry’s focus on quality and sustainability has positioned us to recognize and address this need in a way that other industries have not.

“Coffee’s great because if you think of any other commodity crop, they’re not having these conversations,” says Neuschwander. “You don’t see the sugar or palm oil industries talking about transparency and sustainability. The coffee industry as a whole deserves a lot of credit for transparency efforts and really pushing to have difficult conversations.”

Neuschwander has been inspired by the level of industry support her organization has received, and how it’s allowed WCR to grow faster than expected and take concrete steps toward protecting and expanding the world’s supply of quality coffee. “It’s been really heartening. The challenges we’re facing are huge, but so are the opportunities for innovation. And that’s exciting.”

RJ Joseph (@RJ_Sproseph) is a Sprudge staff writer, publisher of Queer Cup, and coffee professional based in the Bay Area. Read more RJ Joseph on Sprudge Media Network.

The post Unpacking The 2018 World Coffee Research Annual Report appeared first on Sprudge.

Source: Coffee News

Unpacking The World Coffee Research Annual Report

By Coffee, News No Comments

world coffee research annual report

world coffee research annual report

While it’s tempting for many who own, work in, and frequent coffee shops to focus solely on day-to-day issues like rising rent, increasing labor costs, and fierce market competition, the coffee production sector currently faces critical long-term threats—threats like climate change, cost of production, and lack of educational and fiscal resources. These issues, if unchecked, will present major barriers to every link in the coffee supply chain, threatening the future of coffee for all. 

World Coffee Research, a nonprofit agricultural research and development organization that’s worked for the last five years to develop solutions to issues facing green coffee and its producers, has been one of many groups pushing the industry to address these critical threats to the coffee supply chain. Their work is complex and multi-pronged, but the issues they’re confronting are crucial for anyone who loves coffee—and especially for those who make their living in the coffee sector. In this piece, I’ll break down the highlights from WCR’s recently-released annual report and its first five years.

The Problems

The central problem the coffee industry faces today, according to WCR’s annual report, is a long-term gap between supply and demand. Using the year 2050 as a benchmark, it breaks down what it terms “coffee’s science gap,” a situation wherein if coffee consumption continues to grow at its current rate, world coffee producers will need to double current production by 2050 to meet demand. On the other side of that equation lies climate change, which, without intervention, could actually render coffee production lower in 2050 than it is today.

Currently, 47% of coffee production comes from countries that are expected to lose more than 60% of their suitable coffee land by 2050. Those countries are expected to take the hardest hits, but even the countries expected to see the least losses are still projected to lose up to 30% of their coffee-producing land due to climate change.

world coffee research annual report

One possible solution, according to WCR, is in the creation of climate-resilient varieties, alongside improved farming practices and better farmer access to those varieties and practices. The main conditions that coffee plants will face will be extreme heat, drought, and the pests that thrive on those conditions—to say nothing of issues like monocropping and soil health, approaches to which can be seen in projects by Elias Roa and Tim Wendelboe at Finca Tamana. While it would be inaccurate to think of agricultural research and development as a magic bullet, WCR’s first five years in operation show potential for creating plants that can handle the specifics of the future climate.

“These challenges can feel really big and heavy,” says WCR communications director Hanna Neuschwander. “But looking back even 10 years, something like the idea of using F1 hybrids in coffee production was seen as impossible; now we actually have F1 hybrids growing on coffee farms.”

While the agricultural research being done on genetics is encouraging, Chris Kornman of Royal Coffee encourages people in the coffee industry to recognize that WCR is but one of many organizations doing agricultural R&D. “It’s the local iteration: Cenicafé in Colombia, JARC in Ethiopia, IAC in Brazil, for example, that have already been doing sophisticated genetic work for decades to isolate favorable varieties and develop high-yield, high-quality, disease-resistant cultivars,” says Kornman. “Their facilities are state-of-the-art, and the work they are doing largely set the stage for an organization, like WCR, to step in during an age of information freedom to share and distribute to a broader base of consumers with a more global and modernized support structure.”

Green coffee buyer Katie Carguilo of Counter Culture Coffee (full disclosure, my former employer) sees the collaboration of WCR and producing countries’ agricultural associations as a major step forward for coffee as a plant, and for those who grow it. “These challenges are much bigger than what a single government or company can alone solve,” says Carguilo. “The FNC in Colombia, for example, has seen success with its Castillo variety coffees in that they are more resistant to rust than the Caturra that most farmers were growing, and the cup quality loss is not very significant. However, as a buyer, I haven’t encountered Castillo outside of Colombia. If it’s so successful, why not provide other producers with access? In theory, WCR is setting itself up to do just that. ”

world coffee research annual report

Momentum

Agronomical research projects can take longer than other types of research to yield necessary data, but WCR is starting to see major momentum in terms of the data they’re able to collect.

In 2015, WCR created the core collection, a diverse collection of Arabica coffee plants that can be used by breeders to create F1 hybrids and study genetics with a solid and varied control group in hand. As breeders study the core collection, they find the correlations between phenotype and genotype (the way the plant looks and the genes within it), which will eventually allow them to efficiently target genetic markers as they breed hybrids—meaning that rather than having to wait for the plants to grow up to see which traits they display, they’ll be able to tell from the plant’s DNA, cutting research time and costs nearly in half. They’re only just starting to find the correlations between traits and genes, but once they do, they’ll create an integrated database for breeders to use.

WCR already has three categories of F1 hybrid out in the world, some being studied in the actual ground, some waiting to be planted in the best possible space for study. For instance, they currently have 13 hybrids in Zambia being tested to respond to the hot, dry climate many coffee producing areas can expect in 2050.

World Coffee Research is also preparing a new generation of F1 hybrid varieties with the goal of releasing specifically selected varieties to farmers in Central America and Africa by 2025. Because F1 varieties are the first generation result of a cross between two genetically distinct varieties, they tend to display what’s known as “hybrid vigor.” These hybrids specifically are expected to have yield increases up to 20-40% over the current standards, high cup quality potential (some capable of scoring 90+ points), and overall tolerance of stressors like temperature extremes, diseases, and pests, including leaf rust. While hybrid has often been a dirty word in the specialty coffee world because of past hybrids’ tendencies toward lower cup quality (note that older hybrids like Castillo and Catimor are not F1 hybrids), this new generation of F1 hybrids was created not just for resilience but specifically for flavor.

Since replanting with new varieties won’t ever provide immediate solutions for most farmers, WCR is also working on other solutions for extant pests, including a four-year leaf rust study which just concluded, yielding actionable findings on how to best treat leaf rust. The research found that not only can certain types of shade trees help minimize the severity of leaf rust, but that plant nutrition, specifically the application of fertilizers, actually does a lot more to control leaf rust than intensive fungicide application.

world coffee research annual report

Accessibility

When working to enhance the supply of quality coffee, accessibility becomes a key concern. Most coffee farmers face economic disadvantages that make it much harder for them to access the latest technologies than other parts of the supply chain, like cafes or roasters.

“You can create the best coffee variety in the world and if a farmer does not have access to it, it doesn’t matter that you have created it,” says Neuschwander. “You can even get that variety out to a farmer and if they don’t have the tools and knowledge to get it in the ground and help it be successful, it doesn’t matter that you’ve put that amazing genetic potential in their hands.” While Neuschwander points to accessibility as a major focus of WCR’s work, she readily admits that it will always be the central struggle and they have in no way “cracked the code” on accessibility.

Despite its difficulty, getting information and plants themselves into the hands of farmers is mission critical. Established in 2016, the Arabica Varieties Catalog was WCR’s first major step in the information delivery part of the equation. Produced in both English and Spanish, it was created with a specific focus on making sure it could be as useful to farmers and nurseries as possible. “When we were designing it, we tried to think about maximizing legibility for as large an audience as possible,” says Neuschwander. “We worked to make sure it was easy to read in the design. It has a lot of pictures and references so people can go deeper, but we also tried to make sure it’s not too overwhelming. We want to translate into more languages going forward.”

In its next step, WCR launched a Verified Program, establishing a global nursery certification standard to verify that nurseries are producing healthy and accurately-represented plants. The program, which includes a database that’s integrated into the varieties catalog, seeks to solve the problem of farmers not knowing how to find the right varieties to meet their needs.

“Beyond that, we also recognize the fact that a lot of nurseries around the world couldn’t meet those standards now, so clearly we need a lot more,” says Neuschwander. “But prior to the launch of this program, there was no clear set of standards for nurseries.” So, as a next step, they’re now launching a nursery development program so that nurseries can get the tools and training they need to meet those standards. Education and training of farmers is crucial work that many producing countries’ governmental agriculture boards and NGOs are also engaged in.

Another problem WCR saw was that farmers either weren’t convinced about adopting new varieties or couldn’t come up with the financial resources to renovate their farms. In response to that, they conducted a socioeconomic study of the barriers to variety adoption among marginalized smallholders, then launched an international network of 1200 on-farm profitability trials in 20 countries, examining which combination of improved varieties and improved agronomic practices actually increase profitability, yield, and quality.

On top of this, WCR saw that farmers in many countries lacked access to better varieties because those varieties were not commercially available there, so they established an international seed exchange (called the International Multilocation Variety Trial) of some of the world’s top-performing varieties, letting countries observe and test them before committing a lot of money.

“Accessibility has a lot of factors: it can be about readability or user interface, it can be about access to plants, but it’s a super central question to our work. We do not want to be a research organization that does research and keeps it locked up in a lab. We are entirely about getting that research out to farmers,” says Neuschwander.

WCR will not be selling these varieties directly, however. Most coffee-producing countries’ governmental agriculture boards control which varieties are planted within that country, including the means of distribution of the plants themselves. WCR as a nonprofit research organization has no ability to directly give farmers these new coffee varieties (outside of specific experiments), nor do they have the ability to sell them to farmers. The varieties will instead go to the agricultural boards which will then have the power to sell or distribute them. WCR works with those organizations on R&D but does not have control over that side of the chain.

Joe Marrocco of Mill City Roasters has high hopes for the future of coffee, but a lingering doubt nags him: coffee producers whose land loses the ability to profitably produce coffee potentially gain the ability to grow something easier and more lucrative. The prices that farmers get for coffee—yes, even high-quality coffee—are hardly enough to live on, and while the coffee industry is fighting to preserve the future of coffee, its members need to focus equally on fighting to make sure that producers and pickers of coffee make a living wage. “My questions are not [specific] to World Coffee Research,” says Marrocco, “but the work and conversations around the work that WCR is doing have simply brought on these questions.”

world coffee research annual report

The Future

For the world to continue to grow enough coffee to meet future demand, a lot of immensely complex factors need to be addressed at once. Luckily, the coffee industry’s focus on quality and sustainability has positioned us to recognize and address this need in a way that other industries have not.

“Coffee’s great because if you think of any other commodity crop, they’re not having these conversations,” says Neuschwander. “You don’t see the sugar or palm oil industries talking about transparency and sustainability. The coffee industry as a whole deserves a lot of credit for transparency efforts and really pushing to have difficult conversations.”

Neuschwander has been inspired by the level of industry support her organization has received, and how it’s allowed WCR to grow faster than expected and take concrete steps toward protecting and expanding the world’s supply of quality coffee. “It’s been really heartening. The challenges we’re facing are huge, but so are the opportunities for innovation. And that’s exciting.”

RJ Joseph (@RJ_Sproseph) is a Sprudge staff writer, publisher of Queer Cup, and coffee professional based in the Bay Area. Read more RJ Joseph on Sprudge Media Network.

The post Unpacking The World Coffee Research Annual Report appeared first on Sprudge.

Source: Coffee News

Eater Just Noticed All The Australians

By Coffee, News No Comments

Breaking news from five years ago: Eater reports there are really a lot of Australians working in American coffee.

Perhaps it was one of the 16 Bluestone Lane cafes in New York that tipped them off. Or maybe it was the 15 other Bluestone Lane cafes outside the city. Or perhaps it was this 2014 (!) Oliver Strand article for the New York Times with an identical premise.

Because Eater’s feature was written by an Australian, it includes claims that Australians invented avocado toast (they didn’t) and flat whites (also not them). Here’s an excerpt:

“When you walk in to an Australian cafe it’s going to be fun, lively, welcoming, you can kind of go there and feel comfortable and not feel like you’re walking into a science lab… it’s that mentality that we’re trying to replicate here,” says Ryan de Remer, owner of Sweatshop, which opened in 2014 in Williamsburg, Brooklyn and now counts 11 Australians on staff. “Back in Melbourne you don’t go for the biggest coffee with the most caffeine, everyone sits and chills. The American coffee gets too focused on the product.”

Presumably the hit single Am I Wrong? by Nico and Vinz played whilst this quote was issued (or perhaps even Iggy Azalea, though that’s a bit on the nose) because evidently we have time traveled back to 2014. Australians are everywhere in North American coffee, and this isn’t news—it was news, several years ago, and was duly reported on then, but we live in the present, not the past. Right? Right??

Other shudderingly obvious features built on outdated premises we look forward to reading this weekend include:

LA Times: Tacos Seem A Trend Of Late
Chicago Tribune: City Cold In Winter, Warm In Summer
Pitchfork: Hyped New Record Not That Great
Us Weekly: Jennifer Aniston Exists
Tech Crunch: Founder Goals Include Disruption 
Philadelphia Inquirer: Eagles Win Super Bowl; Fans Hurl Praise, Batteries
High Times: Weed Is Tight

Zac Cadwalader is the news editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.

The post Eater Just Noticed All The Australians appeared first on Sprudge.

Source: Coffee News

Build-Outs Of Summer: Treeline Coffee In Bozeman, MT

By Coffee, News No Comments

treeline coffee bozeman montana

treeline coffee bozeman montana

The official end of summer is tomorrow, but the official end of the Build-Outs of Summer is right here, right now. It’s sad to see it go back into its nine-month hibernation, but that’s just the way these things go. Sunrise. Sunset. But we aren’t leaving without giving you one last extremely beautiful cafe to behold: Treeline Coffee in Bozeman, Montana.

With an eye towards the outdoors (how could you not in a place as lovely as Montana), Treeline wants to fuel you up for your next adventure, all within of a clean-designed wonder of a space. Working with THINKTANK Design Group, Treeline is a mix of minimalism and warmth. And it is the perfect way to end the 2018 Build-Outs of Summer. It’s been a wild ride; we can’t wait to see what y’all have in store next year. But for now, let’s take in the splendor that is Treeline Coffee in Bozeman, Montana.

treeline coffee bozeman montana

As told to Sprudge by Natalie Van Dusen.

For those who aren’t familiar, will you tell us about your company?

Treeline was born in the mountains of Bozeman, MT. We are a small batch, artisan coffee roaster in pursuit of an unforgettable cup of coffee. We pride ourselves on sourcing excellent coffees seasonally and roasting each bean to highlight the unique flavors that make for a rich and dynamic cup of coffee.

Yes, we are coffee lovers, but we are also adventurers, travelers, and outdoor enthusiasts! Treeline is built on the idea that your coffee should fuel you to do the things you love. With that as our motto, we have gone to great lengths to explore creative and innovative coffee solutions that allow our customers to take their coffee on-the-go. Whether it’s Bozeman or Bali, hotel or hut, we think coffee can be the ultimate travel and outdoor companion.

Driven by curiosity, intuition, and honesty, we seek to create an unforgettable coffee experience from farm-to-cup.

treeline coffee bozeman montana

Can you tell us a bit about the new space?

This summer we finished building and opened our second Treeline Coffee Roasters location in Bozeman! The new Treeline Coffee was key element in the design of The Lark Hotel expansion located on Main Street in downtown Bozeman. As a modern reinterpretation of a 1960’s motor lodge, the hotel sets a new standard of what a hotel experience can be by creating public gathering spaces for locals and hotel guests to interact. Treeline Coffee is at the heart of this interplay.

Housed in a warm, sustainable shell of exposed Cross Laminated Timber, Treeline Coffee’s inviting open-air entrance utilizes a large panel door to blur the indoor/outdoor connection. The space features brightly colored custom furniture by local artisans, contemporary lighting, and a steel barista counter whose design was born from a collaboration between the Treeline baristas, local craftsmen, and THINKTANK Design Group.

The barista counter is made from cold rolled steel and houses three pour-over stations, coffee grinders, brewers, Modbar expresso machines, a custom water tap, and a custom-made display rack for fresh pastries.

Guests cruise past display cases to the transaction counter in the middle of the bar where they can experience the creation of the drinks. The space and layout of the baristas equipment is spaced and grouped so they are ergonomically efficient and visually appealing to the clientele.

Treeline Coffee’s downtown location is roughly 700 square feet and serves fresh, locally-roasted coffee in the heart of Bozeman. In its opening weeks in July 2018, the coffee shop has experienced a large amount of traffic due to its uniquely bold, yet refined design, and of course… tasty coffee.

treeline coffee bozeman montana

treeline coffee bozeman montana

What’s your approach to coffee?

We approach coffee like we approach our adventures: with enthusiasm and an end goal of an awesome quality experience. The attention to detail in each cups starts well before the brewing process and begins with sourcing.

From the beginning we’ve been traveling to meet with farmers and develop long lasting friendships and relationships. This allows us to better understand their growing practice and approaches to sustainability.

We purchase our beans seasonally and design unique roast profiles to match each bean so we can offer a rotating and unique lineup of coffees.

Our baristas, who are coffee professionals and true crafts(wo)men of their trade, then take the freshly roasted beans and pull shots on our Modbars or provide-pour overs on our v60s. Each barista treats every cup with the respect it deserves, keeping in mind the entire coffee story and truly completing the farm to cup experience for our customers to enjoy.

Additionally, the more we learn about coffee the more we realize we don’t know and strive to keep learning. As a team we are always looking for ways to grow and expand our coffee knowledge and craft.

treeline coffee bozeman montana

Any machines, coffees, special equipment lined up?

So much fun equipment in this shop! We are continuing to use Modbars for our espresso but we’ve switched our grinders to the Nuova Simonelli Mythos One Clima Pro and are loving the upgrade!
We have a three station pour-over bar with Hario v60’s. The coffee for our pour-over bar and our batch brew is ground using the new Mazzer ZM.

We spent a bunch of time sourcing awesome cupware. We have a mix of mugs from Loveramics, Acme, and notNeutral.

What’s your hopeful target opening date/month?

We opened July 1, 2018

Are you working with craftspeople, architects, and/or creatives that you’d like to mention?

THINKTANK Design Group, Townsend Collective, and other local Bozeman artisans.

Thank you!

Thanks for considering us!!!

treeline coffee bozeman montana

Treeline Coffee Roasters is located at 132 W Main, Bozeman. Visit their official website and follow them on Facebook, Twitter, and Instagram.

The Build-Outs Of Summer is an annual series on Sprudge. Live the thrill of the build all summer long in our Build-Outs feature hub.

The post Build-Outs Of Summer: Treeline Coffee In Bozeman, MT appeared first on Sprudge.

Source: Coffee News

What If, Like, Coffee Tasted Like Donuts And Donuts Like Coffee? Whoa

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I’m always reminded that National Coffee Day exists by a marked uptick in PR blasts finding their way to my inbox. Most follow the form, “Just In Time For National Coffee Day, [Brand] is releasing a cool [uncool thing]!” And as my bloated inbox has informed me, that time is once again upon us—September 29th to be exact—and admittedly, not all of the celebrations are terrible this year. Take for example the geniuses/stoners over at Krispy Kreme who posited, “What if we make our coffee taste like donuts and our donuts taste like coffee?”

You gotta admit, Krispy Kreme knows how to stay in their lane but makes sure to use every part of it. Starting Monday of next week, the donut shop with “brew doughnuts and glaze coffee,” per the press release, an idea that no doubt stemmed from someone doing a little “grew and blaze” at home from the “tomato plants” hiding in a secret closet somewhere. From September 24th through the 30th, Krispy Kreme will be topping their donuts with a “coffee glaze” as well as releasing an Original Glazed™ coffee, the latter to become a permanent fixture at participating stores.

To celebrate, Krispy Kreme is giving away donut-flavored coffee on National Coffee Day, “any size!”

So if you’ve ever wanted to have whatever it is you call donut- and coffee-based synesthesia, head on over to Krispy Kreme next week. Though I can’t help but wonder, if you want a coffee-flavored thing and a donut-flavored thing, why make the coffee taste like a donut and the donut taste like coffee? Why not just have coffee-flavored coffee and donut-flavored donuts? It’s like my friend Johnny says, “Don’t plan too much. It may not come out right.

Zac Cadwalader is the news editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.

All media via Krispy Kreme

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Source: Coffee News

Build-Outs Of Summer: Augie’s Coffee In Redlands, CA

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augies coffee redlands california

augies coffee redlands california

Life comes at you fast. One minute you are sitting in your cafe of almost 10 years and the next minute you are scrambling to find a new location. That’s the story of Augie’s Coffee Roasters in Redlands, California. After losing the lease on their original Little Red Building, Augie’s had less than a month to find a new location, make it shop ready, and get everything moved in. But thanks to the help of friends, family, and customers, they were able to close their first space at regular hours and have everything ready to roll at Augie’s 2.0 by opening time the next day.

Sometimes you get by with the help of your friends. I’d wager the friends in this case were handsomely rewarded with coffee.

augies coffee redlands california

As told to Sprudge by Austin Amento.

For those who aren’t familiar, will you tell us about your company?

We have been in our iconic red brick building in downtown Redlands for almost 10 years. Starting as just a father/son team in 2009, we became obsessed with specialty coffee and becoming involved in our local community. We spent our last $10k on a roaster in 2011 and turned around our business almost immediately. Since then we’ve grown to four stores (with two in the very near future), we’ve worked with local artists, musicians, schools, businesses, and charities to help better our community.

Can you tell us a bit about the new space?

In the first week of May we learned that we were being kicked out of our original location with no notice. We literally had three weeks to open our space before being out of our store. Fortunately, we were offered a lease on a space we couldn’t have dreamed up. It was clearly the solution—it needed only a facelift, and the licenses were still valid pending an inspection since the previous business had closed within the last year. The business also included the option of a beer and wine license. For the entirety of that month, we worked around the clock—painting, cleaning, arranging equipment, putting in a new bar, counter top, and doing tile work. All the hard work and energy that went into this space paid off; we passed our initial inspections and were given the green light to open. We didn’t skip a beat; customers piled in to show support, and to check out the “new digs,” nicknamed Augies 2.0. The space lends itself to opportunity. It sports an additional bathroom, a big wall of floor-to-ceiling windows providing gorgeous natural light, a naturally shaded patio with tons of greenery, a modest kitchen, and a big open layout. Immediately, this space retained the liveliness and energy the previous one was so known for.

augies coffee redlands california

What’s your approach to coffee?

Coffee is the priority. We seek farm direct relationships with our coffee buying and update coffee offerings frequently. Our menu is approachable to a wide audience, with the focus being making everything from scratch as much as possible. We have rotating pour-overs, single origin espressos, and single origin cold brew, but we also have incredible flavored lattes and seasonal drinks made with house-made syrups.

augies coffee redlands california

Any machines, coffees, special equipment lined up?

We just got a beautiful MVP Hydra from Synesso that we had painted red and customized with gold and wood accents. We also have a Seraphim and a Curtis batch brewer, and a Mahlkönig EK 43 S. New barista toys for a new chapter.

What’s your hopeful target opening date/month?

We opened May 29. We closed our old location at 9 pm (regular hours) and with the incredible help of our staff and loyal customers, moved our furniture, dry goods, and equipment up the street to the new location and it opened at 6 am (also regular hours).

Are you working with craftspeople, architects, and/or creatives that you’d like to mention?

Local artist James McClung painted a beautiful mural in our new space, and we are working with a local craftsman Martin & Co on some custom outdoor seating pieces.

Thank you!

augies coffee redlands california

Augie’s Coffee is located at 300 E State St Suite 100, Redlands. Visit their official website and follow them on Facebook, Twitter, and Instagram.

The Build-Outs Of Summer is an annual series on Sprudge. Live the thrill of the build all summer long in our Build-Outs feature hub.

The post Build-Outs Of Summer: Augie’s Coffee In Redlands, CA appeared first on Sprudge.

Source: Coffee News

The New Rules Of Coffee On Tour

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The New Rules of Coffee—the very first book from Sprudge founders Jordan Michelman and Zachary Carlsen—comes out on Tuesday, September 25th on Ten Speed Press. Pre-order is available now wherever books are sold,  including AmazonBarnes & NobleIndiebound, and Powell’s. We can’t wait for you to read it!

To celebrate we’ll be partying with friends across the USA over the next few months, and today we can announce the first round of dates for our book tour. At each stop we’ll be chatting more about the book, signing copies available for sale, and drinking delicious coffee. Come join us at these events—and watch for more events to come in the following weeks!

Wednesday, September 26th in Olympia, Washington at Olympia Coffee Roasting Company

Thursday, September 27th in Tacoma, Washington at King’s Books

Friday, September 28th (daytime) in Everett, Washington at Narrative Coffee

Friday, September 28th (nighttime) in Seattle, Washington at La Marzocco Cafe at KEXP

Saturday, September 29th (daytime) in Portland, Oregon at Stumptown Coffee Roasters

Thursday, October 11th in New York City at Counter Culture Coffee in partnership with Taste Magazine (ticketed event—buy tickets here!)

Saturday, October 13th in New York City at New York Coffee Festival

Wednesday, October 17th in Brooklyn at Stumptown Coffee Cobble Hill

Sunday, October 21st in Washington DC with Smithsonian Associates at Ripley Center (ticketed event—buy tickets here!)

We’ve got much more coming for the months of November and December, including event dates in California, Texas, Illinois and Canada. If you’re interested in booking us for an event in your city, get in touch! Stay tuned for more events announced in the coming weeks, and we hope to see you at any or all of the above parties.

Order your copy today, don’t delay, hip hip hooray.

The post The New Rules Of Coffee On Tour appeared first on Sprudge.

Source: Coffee News

InterAmerican Wants To Talk About The Future Of Coffee

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Green importer InterAmerican Coffee has recently announced a $20,000 donation to Hanns R. Newmann Stiftung (HRNS), a coffee non-profit organization looking to create sustainable development in origin countries by treating “environmental, social, and economic factors in an integrated manner.” According to a press release, the money will go towards further HRNS’ Coffee Kids program as well as their Feed the Alliance for Resilient Coffee program. This all sounds great, but what does it all mean? How will the money actually be used?

If these are the sort of questions you have when hearing about a sizable donation, InterAmerican want to invite you to the Future of Coffee, “a definitely-not-awkward evening of delicious drinks, two guest-of-honor coffees, and much frank and lively conversation about the future of everyone’s favorite beverage.”

Taking place Thursday, September 27th at Counter Culture’s New York Training Lab, the Future of Coffee is not only a chance to celebrate and taste coffees from two “projects that focus on areas of coffee life [InterAmerican] thinks are essential to coffee’s future”—youth, gender equality, climate change response, and producer profitability—but to also ask questions, discuss, and find out more about how this money will help the people working these farms. The conversations will be led by Jan von Enden (Hanns R. Newmann Stiftung), Joanna Furguile (Coffee Kids), Kathryn Selengia (Climate Smart Coffee), and Emiliano Rice (InterAmerican Coffee).

The coffees to be served at the event include the Guatemala San José Poaquil HRNS from the Chimaltenango region, where partner farms have seen a 56% increase in their yields and a 28% increase in income since beginning work with HRNS, and the Honduras Coffee Kids Uniocafe from the Ocotepeque region, a coffee that comes from 33 producers all aged between 15 and 39.

The Future of Coffee gets started at 5:30pm on Thursday, September 27th at the Counter Culture New York Training Lab. The event is free to attend but InterAmerican is asking those who are planning on making it to RSVP. To reserver your spot or to find out more information on the Future of Coffee, visit their official website.

Zac Cadwalader is the news editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.

Top image via InterAmerican Coffee

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Source: Coffee News