Who doesn’t love a good pop-up? No one, that’s who. Milan-based espresso machine manufacturer Faema is taking the pop-up to 11, with an extended residency stateside at 198 Allen Street in New York City. Taking place between June 3rd and 29th, Faema’s appropriately titled Pop-Up Coffee Shop will be offering a host of coffee experiences, including a variety of learning experiences and 16 different roasters.
Per Faema’s website, the Pop-Up Coffee Shop “will stand as a hub where baristas and roasters can come together over a shared passion and set their craft in motion, breaking the rules of coffee and taking experimentation to the next level.” Each week four new roasters from across the US will be on bar at the pop-up, where they will “alternate and [use] different methods of extraction, from espresso to flash brew.” The roaster schedule is as follows:
Week 1:
Verve Coffee Roasters
SkyTop Coffee Company
Mr Espresso
Saison Coffee
Week 2:
Brandywine Coffee Roasters
La Colombe Coffee Roasters
Sump Coffee
Katz Coffee
Week 3:
Coffee Project New York
Coffee of Grace
Methodical Coffee
Caffe Ammi
Week 4:
Partners Coffee
GEVA Coffee
Mojo Coffee Roasters
Afficionado Coffee Roasters
More than just providing a wide range of tasty coffee, Faema’s Pop-Up Coffee Shop is offering attendees a variety of learning experiences no matter where they are in their coffee journey. There are events like public cuppings and intro brewing classes for those just dipping their toes in the water, latte art masterclasses for the working barista looking to up their game, and even creative marketing classes, panel discussions on opening a cafe in NYC, and talks on sustainability practices for coffee shop management/owners. Or you can just chill out with a coffee cocktail at Faema’s X30 Happy Hour.
And that’s just the tip of the iceberg. There are 15 total events taking place at the Pop-Up Coffee Shop for your caffeinated enjoyment. And it’s happening right now! The pop-up will be open from 10:00am to 4:00pm daily through the 29th. For more information about Faema’s Pop-Up Coffee Shop or to see a full list of events, visit their official website.
Zac Cadwalader is the managing editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.
Top image via Faema
Disclosure: Faema is an advertising partner with the Sprudge Media Network
The post Faema Takes Over New York City With A Pop-Up Coffee Shop appeared first on Sprudge.
Source: Coffee News