Yes Plz, the new coffee subscription service from coffee subscription service veterans Tony “Tonx” Konecny and Sumi Ali, is now live and Kickstarting. After starting out as a vehicle to sell approachable $1 cups of coffee and Roy Choi’s LocoL, Konecny and Ali have retooled Yes Plz and are bringing it to the not-just-LA-based public at large.
According to their Kickstarter campaign, Yes Plz only serves one coffee, The Mix, “an ever-evolving no-holds-barred, no-corners-cut blend of the best sourced beans, roasted with care, and delivered fresh to your door.” As with the coffee at LocoL, the goal of Yes Plz is to “reach a broader audience beyond the exclusionary, validation-seeking culinary burlesque that characterizes a lot of today’s high-end coffee bars.”
The Mix is based on “the simultaneously heretical-sounding yet obvious-seeming idea that there’s almost no single origin coffee that couldn’t be made even better with a judicious bit of blending,” a piping hot take printed on the backs of their prototype bags sent out to “friends and beta testers” that had people sounding off on the Sprudge Instagram. This March 26th release of The Mix was a blend of Guatemala Rio Dorado, Colombia Los Rosales, and a Maragogype from Nicaragua La Montanita.
The Mix is slated to retail for $15 a bag, with Kickstarter pledges starting as low as $20, which will earn you the debut release of The Mix, expected to be on your door in July. Pledges of $30, $45, $90, and $180 or more will net you two, three, six, and 12 12oz bags of The Mix, respectively, sent at predetermined intervals.
Not even through its first day, the Yes Plz Kickstarter has already acquired over $13,000 of its $40,000 goal, so smart money is on the campaign being fully funded. For more information on Yes Plz or to donate, visit their Kickstarter page.
Zac Cadwalader is the news editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.
*top image via Yes Plz
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Source: Coffee News
