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Whither the multiroaster?<\/p>\n
That paragon of speciality coffee retail models, once so in vogue, has been struck a major blow today as Go Get Em Tiger<\/a>\u2014the fast-expanding coffee bar brand from Kyle Glanville and Charles Babinski\u2014have announced the upcoming launch of their own coffee roasting brand. After five years spent championing the multiroaster model,\u00a0GGET’s own brand of coffee will become the exclusive offering served at GGET cafes across Southern California\u2014a transition that happens “next week,” according to Kyle Glanville. The duo also own G&B Coffee, a coffee bar in the downtown Los Angeles’ Grand Central Market.<\/p>\n The brand’s roaster expansion dovetails with a successful round of private micro-investment and the acquisition of a new brand headquarters, a sprawling 16,000-square-foot building containing a production HQ and offices in Vernon, a neighboring industrial city just south of the LA Arts District.<\/p>\n After five years in business helping grow and innovate the Los Angeles coffee scene, some jitters today should be expected.\u00a0“Aside from it being nerve-wracking, I think this all feels like the validation of a process that we’ve really tried to honor,” Glanville tells Sprudge. “We feel nervous because we’ve truly put so much time into learning how to be good at this, and teaching ourselves for the first time what our own voice sounds like.”<\/p>\n But growth and expansion has always been the dream for Glanville and Babinski, a dream that has long included\u2014by virtue of necessity\u2014transitioning to the roaster-retailer model. “We’ve always known that we would end up roasting if our company did well, ” Glanville says. “It’s been a real pleasure and joy to be able to buy really awesome coffees from other really awesome roasters, but ultimately there’s this sense of passiveness that we’ve learned is not really who we are.\u00a0We make all of our own shit\u2014our own chai, our own pastries, our own almond milk\u2014and this feels like a moment of validation for how our perspectives have matured.”<\/p>\n Glanville and Babinski\u00a0announced the move last night in a personal Medium post<\/a>, authored by Glanville:<\/p>\n After all this time, we are launching our roasting to the public because we finally feel ready to fill those shoes. Respectfully, we believe time and attention have sharpened our skills to match those of any other roaster in North America, and the fact that we will be vertically integrated means we have the tools to express what we appreciate in a great coffee. For us, roasting is an opportunity to amplify a great coffee\u2019s natural sweetness while magnifying all of the complex character intrinsic to the bean. We\u2019re thrilled to deliver our vision of great coffee roasting and perhaps to begin to define what LA\u2019s coffee identity can be while we\u2019re at it.<\/div>\n<\/div>\n First fruits of the roasting project can be sampled as part of the new GGET Coffee Club, a subscription service featuring “education, events, a text message service for troubleshooting your brews, behind-the-scenes access, and a lot more.” Full service launches later this fall, but for now there’s early subscriber access for friends and family (and Sprudge readers)\u2014$100 for 5 coffees delivered anywhere in the United States<\/a>, with new shipments every other week. International subscribers can inquire about shipping and availability via the GGET text line\u20141-323-YAA-GGET\u2014or by emailing\u00a0hello@gget.com.<\/em><\/strong><\/a><\/p>\n Read the full Medium post here.\u00a0<\/a><\/em><\/p>\n All Glanville & Babinski coverage on Sprudge.\u00a0<\/a><\/em><\/p>\n Jordan Michelman is a co-founder and editor at Sprudge Media Network. Read more Jordan Michelman on Sprudge.<\/a><\/em><\/p>\n The post Go Get Em Tiger Launch New Roasting Program<\/a> appeared first on Sprudge<\/a>.<\/p>\n Source: Coffee News<\/p>\n","protected":false},"excerpt":{"rendered":" Whither the multiroaster? That paragon of speciality coffee retail models, once so in vogue, has been struck a major blow today as Go Get Em Tiger\u2014the fast-expanding coffee bar brand…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[39,41],"tags":[63,45,65,47,61,49,59,55,57],"_links":{"self":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/985"}],"collection":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/comments?post=985"}],"version-history":[{"count":1,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/985\/revisions"}],"predecessor-version":[{"id":993,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/985\/revisions\/993"}],"wp:attachment":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/media?parent=985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/categories?post=985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/tags?post=985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\nIt\u2019s no small thing to fill the shoes of the great roasters we are going to replace on our own shelves, so we\u2019ve taken the better part of those past 18 months honing our roasting skills behind the scenes. If you\u2019ve drunk coffee at our cafes consistently over that time, odds are you\u2019ve drunk some of our coffee already. We just weren\u2019t vocal about it nor did we showcase those coffees on our retail shelves.<\/p>\n