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The coffee chain market is getting crowded, and complicated. Mergers and acquisitions, expansions, and monopolizations dominate the industry. Everywhere you look, there\u2019s a Starbucks or a Tim Horton\u2019s, a Luckin or a Costa, a Caffe Bene or a Java House.<\/p>\n
It\u2019s getting so that a mid-level regional player like Biggby Coffee<\/a> can\u2019t hope to compete. At least, not on a terrestrial playing field.<\/p>\n So, in an attempt to gain a competitive edge, Biggby has announced plans to expand to the last place left without a drive-thru coffee shop: the moon.<\/p>\n The announcement, as reported by MLive<\/a> and in no way timed to coincide with (and piggyback off) the 50th anniversary of Ryan Gosling\u2019s first steps on the moon, laid it on thicker than one of Biggby\u2019s Moonboot lattes.<\/p>\n \u201cShooting for the moon has always been in Biggby Coffe\u2019s (sic) DNA, and now with the private and public sectors making advances in this direction, we are making it our goal,\u201d the company said in a statement that managed to spell its own name wrong. \u201cThe Co-CEOs often quote Buzz Lightyear\u2019s \u2018to infinity and beyond.\u2019<\/p>\n \u201cThis sentiment guides our company, from our corporate culture focused on employee advancement to our bottom-line goals focused on sustainability and growth. And, we are taking preliminary steps to substantiate this slogan by being the first coffee company on the moon.\u201d<\/p>\n The company has apparently made \u201cinitial contact with Amazon brass\u201d as well as Michigan Senator Gary Peters to discuss their totally serious and achievable goals. Maybe they could collaborate with President Trump\u2019s Space Force?<\/p>\n Sprudge looks forward to reporting on other chains\u2019 similarly lofty plans, as Peet\u2019s races to be the first company to colonize Mars and Krispy Kreme announces plans to escape the ravages of climate change by launching a donut-shaped space ark. Tickets will be available via a giveaway by an Instagram influencer.<\/p>\n Fionn Pooler is a journalist based in Ann Arbor, Michigan, and the publisher of\u00a0The Pourover<\/a>.\u00a0Read more Fionn Pooler on Sprudge<\/a>.<\/em><\/p>\n Top image via NASA<\/a><\/em><\/p>\n The post Biggby Coffee Wants To Put A Coffee Shop On The Moon<\/a> appeared first on Sprudge<\/a>.<\/p>\n Source: Coffee News<\/p>\n","protected":false},"excerpt":{"rendered":" The coffee chain market is getting crowded, and complicated. Mergers and acquisitions, expansions, and monopolizations dominate the industry. Everywhere you look, there\u2019s a Starbucks or a Tim Horton\u2019s, a Luckin…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[39],"tags":[63,27,65,61,59,67,31,30],"_links":{"self":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/2354"}],"collection":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/comments?post=2354"}],"version-history":[{"count":0,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/2354\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/media?parent=2354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/categories?post=2354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/tags?post=2354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}