{"id":2168,"date":"2019-06-12T08:49:59","date_gmt":"2019-06-12T18:49:59","guid":{"rendered":"https:\/\/thecurbkaimuki.com\/2019\/06\/12\/the-wastingcoffee-guide-to-not-wasting-coffee-a-new-book-by-umeko-motoyoshi\/"},"modified":"2019-07-11T15:29:47","modified_gmt":"2019-07-12T01:29:47","slug":"the-wastingcoffee-guide-to-not-wasting-coffee-a-new-book-by-umeko-motoyoshi","status":"publish","type":"post","link":"https:\/\/thecurbkaimuki.com\/2019\/06\/12\/the-wastingcoffee-guide-to-not-wasting-coffee-a-new-book-by-umeko-motoyoshi\/","title":{"rendered":"The\u00a0@wastingcoffee Guide To Not Wasting Coffee, A New Book By Umeko Motoyoshi"},"content":{"rendered":"

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If you have a social media and follow coffee brands, you\u2019ve no doubt by now seen hi-res action photography depicting dramatic arcs of coffee being flung high into the air from a Chemex or once-mighty latte art cascading towards the ground and not its actual home: someone\u2019s mouth. If you dig a little deeper into coffee Instagram, you\u2019d find @wastingcoffee<\/a>, a satirical account by Umeko Motoyoshi, a Sprudge Twenty inductee<\/a> and Sprudgie Award winner<\/a>. Gathering literal far flung coffee images, @wastingcoffee uses dry, tongue-in-cheek humor to highlight one of coffee\u2019s most confounding marketing practices.<\/p>\n

And now, the Instagram account is going analog with Motoyoshi\u2019s brand new book The\u00a0@wastingcoffee Guide To Not Wasting Coffee<\/em>. Building off the popularity of the Instagram, the book will use wasted-coffee-as-marketing to expand upon conversations about waste taking place in the digital space as well as present ideas on more mindful sustainability practices.<\/p>\n

Sponsored by Faema<\/a>, The\u00a0@wastingcoffee Guide To Not Wasting Coffee <\/em>is a complete labor of love by Motoyoshi, who is solely responsible for every step in the publishing process. In the book, Motoyoshi discusses the \u201cvalue of coffee,\u201d an idea seemingly at odds with throwing the end result of many people\u2019s hard work up in the air just for a cool snap (and one that everyone already has anyway). From there the book dives into strategies for reducing waste at the cafe. According to the press release, it also \u201cintroduces a holistic operational approach to reducing waste and lowering costs, while increasing quality, customer experience, and team morale,\u201d including exploring the green coffees that roasteries choose to purchase and from there moves into roasting, brewing, the math behind extraction yield, barista training, latte art throwdowns, and more.\u201d<\/p>\n

Corresponding with the June 15th release of The\u00a0@wastingcoffee Guide To Not Wasting Coffee<\/em>, Faema will be hosting Motoyoshi<\/a> at 198 Allen Street in New York City as part of their month-long Pop-Up Coffee Shop<\/a>. Taking place at 6pm on the release date, Motoyoshi will \u201clead an in-depth class exploring sustainable alternatives to the coffee industry\u2019s more wasteful practices.\u201d Tickets for the event are $20 and can be purchased on Eventbrite<\/a>. Included in the cost of admission is a copy of The\u00a0@wastingcoffee Guide To Not Wasting Coffee<\/em>.<\/p>\n

For those unable to attend the NYC event, The @wastingcoffee Guide To Not Wasting Coffee\u00a0<\/em>will be available for purchase via Motoyoshi\u2019s website Umeshiso.com<\/a>, your one-stop shop for \u201cgay spoons,\u201d zines, buttons, and wildflower seeds.<\/p>\n

Zac Cadwalader<\/a>\u00a0is the managing editor at Sprudge Media Network and a staff writer based in Dallas.\u00a0Read more Zac Cadwalader\u00a0on Sprudge<\/a>.<\/em><\/p>\n

Top image via Umeko Motoyoshi<\/em><\/p>\n

The post The\u00a0@wastingcoffee Guide To Not Wasting Coffee, A New Book By Umeko Motoyoshi<\/a> appeared first on Sprudge<\/a>.<\/p>\n

Source: Coffee News<\/p>\n","protected":false},"excerpt":{"rendered":"

If you have a social media and follow coffee brands, you\u2019ve no doubt by now seen hi-res action photography depicting dramatic arcs of coffee being flung high into the air…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[63,45,65,47,61,49,59,55,57],"_links":{"self":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/2168"}],"collection":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/comments?post=2168"}],"version-history":[{"count":2,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/2168\/revisions"}],"predecessor-version":[{"id":2281,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/2168\/revisions\/2281"}],"wp:attachment":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/media?parent=2168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/categories?post=2168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/tags?post=2168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}