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Coffee has a long, rich history in Vietnam. Sidewalk cafes with tiny tables and plastic stools are ubiquitous throughout the country. Traditional Vietnamese coffee\u2014a phin-brewed<\/a> combination of bitter Robusta and sweet condensed milk\u2014is as much a symbol of Vietnamese culture as any other.<\/p>\n Despite a deep cultural appreciation for coffee and being the world\u2019s second-largest producer, coffee in Vietnam\u2014which is primarily robusta\u2014isn\u2019t known for being high quality. While big city shops like The Workshop<\/a> and Bosgaurus<\/a> have sought to shift the conversation around coffee in Vietnam, specialty coffee is still a relatively new concept in this rapidly changing country.<\/p>\n Now, in the burgeoning city of Da Nang, 43 Factory Coffee Roaster<\/a> is leading the charge for Central Vietnam in the country\u2019s coffee revolution.<\/p>\n Da Nang has grown rapidly in recent years. It recently reached a population of one million and is now touted as the new must-visit city in Vietnam. After years of being skipped over by visitors in favor of nearby H\u1ed9i An and Hue, the coastal city is becoming a premier travel destination.<\/p>\n Seeing the rapid development around Da Nang and wanting better coffee for his fellow citizens, L\u00ca \u0110\u1eafc Th\u00e0nh co-founded 43 Factory to bring a better coffee experience to his hometown. Born and raised in Da Nang, he chose “43” as a nod to the first numbers on the license plates of Da Nang vehicles.<\/p>\n L\u00ca \u0110\u1eafc Th\u00e0nh is young and full of ambition. He has to be. He understands that he\u2019s fighting an uphill battle when it comes to influencing the perception of coffee among his fellow citizens. Still, it\u2019s an endeavor L\u00ca \u0110\u1eafc Th\u00e0nh has decided is worth taking on.<\/p>\n L\u00ca \u0110\u1eafc Th\u00e0nh<\/p>\n<\/div>\n \u201cI believe that it is very difficult for Vietnamese people to realize and face the truth that Vietnamese coffee is considered low quality and customers deserve to drink better coffee,\u201d Th\u00e0nh says. \u201cBut we are young people who dare to fight. We love Da Nang, we love Vietnam, but we have our own way of doing things.\u201d<\/p>\n He is resolute in his mission. Through 43 Factory, Th\u00e0nh\u2019s goal is to effect change at the production level in Vietnam. By bringing a specialty-focused cafe to Da Nang, he believes that he can change the perception of what coffee can be. In turn, by showing that there\u2019s a demand for better coffee, he hopes that producers will take notice and focus on producing quality coffee in Vietnam.<\/p>\n Historically, Vietnam’s “green bean production is poor quality and less sustainable,\u201d explains L\u00ca \u0110\u1eafc Th\u00e0nh. \u201cWhile people around the world can easily approach and consume high-quality Arabica coffee, Vietnamese people have very little opportunity to do so. That motivated us to build 43 Factory,\u201d he adds. \u201cThe hope is that when consumer awareness and behaviors increase, there will be an improvement of the supply market.\u201d<\/p>\n With an ambitious vision laid out for 43 Factory, L\u00ca \u0110\u1eafc Th\u00e0nh built the space to reflect his big dreams. As a result, 43 Factory is one of the most visually stunning cafes you\u2019ll ever visit\u2014each element carefully thought out, each flourish meaningful.<\/p>\n Located just a few blocks from the beach, the cafe is a harmony of industrial, minimalist, and tropical styles. Floor to ceiling windows, steel frames, and green trees provide a balanced design that manages to be equal parts elegant and simple.\u00a0A profile view of 43 Factory reveals a roof in the shape of a bird\u2019s wing to represent \u201cthe dream of reaching out for the coffee industry sky,\u201d says L\u00ca \u0110\u1eafc Th\u00e0nh.<\/p>\n Outside, a massive koi pond surrounds the cafe. A concrete walkway cuts through the pond where sunken stone booths allow guests to sit amongst dozens of colorful fish. Inside, an open bar takes center stage. In the middle of the bar, a tree stretches up to the second floor. Furthering the design metaphors, L\u00ca \u0110\u1eafc Th\u00e0nh says that the tree symbolizes being \u201cnewly involved in the coffee industry but having aspirations to develop.\u201d<\/p>\n With the baristas behind low counters adorned with various grinders and brewing equipment, customers can grab a seat at the bar and witness each step of the bean-to-cup process.<\/p>\n Transparency, attention to detail, and education are all part of the bigger picture at 43 Factory. Here, it\u2019s understood that it\u2019s not just about the success of the cafe, but the Vietnamese coffee industry as a whole. To this end,\u00a0L\u00ca \u0110\u1eafc Th\u00e0nh\u00a0and his team are happy to do their part.<\/p>\n \u201cWe never feared failure,\u201d\u00a0L\u00ca \u0110\u1eafc Th\u00e0nh\u00a0says confidently. \u201cWe believe that one day, Vietnamese farmers will have to change their production habits towards quality rather than quantity,\u201d he adds before summarizing the future he sees for his country\u2019s coffee industry.<\/p>\n \u201cThen, the world will officially recognize Vietnam on a specialty coffee map.\u201d<\/p>\n Zach Anderson is a freelance journalist living in Southeast Asia. This is Zach Anderson’s first feature for Sprudge.<\/em><\/p>\n Photos courtesy of 43 Factory Coffee Roaster<\/em><\/p>\n The post Vietnam: Inside 43 Factory Coffee Roaster’s Stunning Da Nang Cafe<\/a> appeared first on Sprudge<\/a>.<\/p>\n Source: Coffee News<\/p>\n","protected":false},"excerpt":{"rendered":" Coffee has a long, rich history in Vietnam. Sidewalk cafes with tiny tables and plastic stools are ubiquitous throughout the country. Traditional Vietnamese coffee\u2014a phin-brewed combination of bitter Robusta and…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[26],"tags":[63,27,65,33,61,32,59,31,30],"_links":{"self":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/2089"}],"collection":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/comments?post=2089"}],"version-history":[{"count":0,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/2089\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/media?parent=2089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/categories?post=2089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/tags?post=2089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"43](\"https:\/\/sprudge.com\/file\/2019\/02\/43-factory-coffee-roaster-da-nang-vietnam-09-1170x780.jpg\")
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<\/p>\n<\/p>\n43 Factory Coffee Roaster is located at\u00a0L\u00f4 419, 422 \u0111\u01b0\u1eddng Ng\u00f4 Th\u00ec S\u1ef9, B\u1eafc M\u1ef9 An, Ng\u0169 H\u00e0nh S\u01a1n, \u0110\u00e0 N\u1eb5ng<\/a>. Visit their official website<\/a> and follow them on Facebook<\/a> and Instagram<\/a>.<\/div>\n