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Starbucks is beset on all sides by those looking to undo them. When they aren\u2019t battling a scrappy young upstart<\/a> with a projected $500 million IPO<\/a> and a can-do spirit for the top spot in the world\u2019s largest growing coffee market, they\u2019re artfully dodging questions<\/a> about what sort of stretching regimen former CEO Howard Schultz employs that allows him to simultaneously put his foot in his mouth<\/a> and his head up his ass<\/a>.<\/p>\n But this time, the call is coming from inside the house. Ok maybe not inside the house exactly. More like the next-door neighbor\u2019s house, the one\u2019s you decided to convert your two driveways into a basketball court with. According to Reuters<\/a>, Starbucks is being sued by French press maker Bodum for \u201cproduct disparagement.\u201d<\/p>\n It all started with a recall. Per Reuters, on May 1st<\/sup>, the Big Green Mermaid issued a recall for all 263,200 co-branded Bodum\/Starbucks French presses \u201cmade from recycled materials\u201d being sold in their US and Canada locations, the shared basketball court to continue the already tenuous metaphor. Starbucks states the recall is due nine instances of the plunger handle breaking, leading to \u201clacerations and punctures.\u201d<\/p>\n Bodum, on the other hand, sees it a little differently. In the court filings, the French press maker states that \u201cStarbucks had no basis to \u2018unilaterally\u2019 conduct the May 1 recall because the Bodum + Starbucks presses were not defective and met required specifications.\u201d The company also alleges that \u201cStarbucks recalled the presses even though laboratory tests found no evidence of product or design defects, because it had become \u2018particularly sensitive to recall issues\u2019 after paying large fines in an earlier recall.\u201d<\/p>\n This, Bodum states, is giving the public a general impression that all Bodum French presses are defective, which has led to a media backlash and \u201csignificant brand damage.\u201d The lawsuit is seeking Starbucks to pay for all costs associated with the recall as well as damages to the Bodum reputation.<\/p>\n The exact amount being request in Bodum Holding AG et al v Starbucks Corp is not yet available, but we do know the retail value of those quarter-million+ French presses eclipses the $5 million mark. Throw in a few extra Ms for reputation damage and that\u2019s probably a good place to begin guessing.<\/p>\n Read the full article here from Reuters.\u00a0<\/a><\/p>\n Zac Cadwalader<\/a>\u00a0is the managing editor at Sprudge Media Network and a staff writer based in Dallas.\u00a0Read more Zac Cadwalader\u00a0on Sprudge<\/a>.<\/em><\/p>\n The post French Squeezed: Starbucks Is Being Sued By Bodum<\/a> appeared first on Sprudge<\/a>.<\/p>\n Source: Coffee News<\/p>\n","protected":false},"excerpt":{"rendered":" Starbucks is beset on all sides by those looking to undo them. When they aren\u2019t battling a scrappy young upstart with a projected $500 million IPO and a can-do spirit…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[26],"tags":[63,27,65,33,61,32,59,31,30],"_links":{"self":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/2083"}],"collection":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/comments?post=2083"}],"version-history":[{"count":0,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/2083\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/media?parent=2083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/categories?post=2083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/tags?post=2083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}