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Toby\u2019s Estate Brooklyn<\/a> is dead! Long live Partners Coffee<\/a>! In a Sprudge exclusive first look, Toby\u2019s Estate, the Brooklyn-based roastery and its five accompanying cafes, have announced a complete rebrand. Starting tomorrow, April 6th, all Toby\u2019s Estate New York roasters and cafes will be known as Partners Coffee.<\/p>\n In a statement sent to Sprudge, the rebrand is the last piece in a realignment for owners Adam Boyd and Amber Jacobsen, who see themselves and their company as soundly New York. Opened originally in 2012, Boyd and Jacobsen state that \u201cthe name Toby’s Estate originated from an Australian heritage that the team no longer identifies with, and the current muted, minimalist aesthetic no longer resonates with their dynamic, warm and unfussy brand ethos.\u201d Thus, they decided to rebrand to Partners Coffee, to \u201cbetter reflect the company’s Brooklyn roots and underscore their unwavering commitment to sourcing and\u00a0roasting\u00a0quality\u00a0coffee.\u201d<\/p>\n Toby\u2019s Estate Brooklyn has always operated independently of the larger Australian parent company, and this rebrand solidifies the distinction. According to the statement, the new name allows the company to scale and operate fully independent cafes, both domestically and internationally.<\/p>\n \u201cAfter months of preparation, we are delighted to introduce our new name and brand identity, Partners Coffee,\u201d say Jacobsen and Boyd tell Sprudge. \u201cWe are only as great as the sum of our partners, and we are excited to continue evolving and growing with a new look, feel and name that fully embodies who we are and what we stand for.\u201d<\/p>\n For their new look, Boyd and Jacobsen worked with creative agency Love & War<\/a> to an aesthetic that \u201cevoke[s] heritage\u00a0coffee\u00a0brands and the classic energy, optimism and simplicity of mid-century New York\u00a0coffee\u00a0counters, but in a bold, colorful way that feels fresh and contemporary.\u201d With the opportunity afforded by a complete refresh, Partners decided to team up with Savor Brands<\/a>, \u201ca bag\u00a0producer that uses waste-free manufacturing and offers zero-waste compost solutions.\u201d The used bags that are collected will be \u201cshredded, pelletized and\u00a0made into materials such as garbage bins and watering cans, and 100% of the collected bags are recycled- never landfilled or incinerated.\u201d<\/p>\n The rebrand isn\u2019t the end of the Partners nee<\/em> Toby\u2019s Estate Brooklyn evolution, just the next step, though it is perhaps the most visible one. Whereas the name Toby\u2019s might have underscored who the owners and company were in 2012, the new moniker is a better representation of who they are in 2019. May each one of us continue to bloom and blossom and find our own paths here in the present day, and be called by the name that speaks our truth.<\/p>\n Zac Cadwalader<\/a>\u00a0is the managing editor at Sprudge Media Network and a staff writer based in Dallas.\u00a0Read more Zac Cadwalader\u00a0on Sprudge<\/a>.<\/em><\/p>\n All images via Partners Coffee<\/em><\/p>\n Disclosure: Partners Coffee\/Toby’s Estate is an advertising partner with the Sprudge Media Network.<\/em><\/p>\n The post Toby’s Estate Brooklyn Is Now Partners Coffee<\/a> appeared first on Sprudge<\/a>.<\/p>\n Source: Coffee News<\/p>\n","protected":false},"excerpt":{"rendered":" Toby\u2019s Estate Brooklyn is dead! Long live Partners Coffee! In a Sprudge exclusive first look, Toby\u2019s Estate, the Brooklyn-based roastery and its five accompanying cafes, have announced a complete rebrand….<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[26],"tags":[63,27,65,33,61,32,59,31,30],"_links":{"self":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/1961"}],"collection":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/comments?post=1961"}],"version-history":[{"count":0,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/1961\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/media?parent=1961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/categories?post=1961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/tags?post=1961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/sprudge.com\/file\/2019\/04\/partners-logo.jpg\"){kind=logo}
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