{"id":1583,"date":"2018-12-14T05:00:20","date_gmt":"2018-12-14T15:00:20","guid":{"rendered":"http:\/\/thecurbkaimuki.com\/2018\/12\/14\/the-sca-announces-new-coffee-price-crisis-response-initiative\/"},"modified":"2018-12-14T05:00:20","modified_gmt":"2018-12-14T15:00:20","slug":"the-sca-announces-new-coffee-price-crisis-response-initiative","status":"publish","type":"post","link":"https:\/\/thecurbkaimuki.com\/2018\/12\/14\/the-sca-announces-new-coffee-price-crisis-response-initiative\/","title":{"rendered":"The SCA Announces New Coffee Price Crisis Response Initiative"},"content":{"rendered":"

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As of writing this, the price of coffee on the commodities market is $.98 per pound<\/a>, a number that is up .31% for the day. In September, the price dipped to its lowest point, $.94, with the per pound price in the past year maxing out at $1.31. In fact, coffee prices have eclipsed the $2 mark since late 2014. Even as auction lot coffees continue to fetch record-breaking prices, these numbers paint a far more dire picture of the current coffee market. And now, the Specialty Coffee Association is getting involved, with their brand new Coffee Price Crisis Response Initiative<\/a> \u201caimed at understanding and addressing the price crisis affecting coffee farmers and threatening our supply chain as a whole.\u201d<\/p>\n

Initially announced via email, the initiative will be spearheaded by Ric Rhinehart, the SCA\u2019s current Executive Director who will be stepping down in January and into the role of Executive Director Emeritus. Through previous research, the SCA has determined the \u201cprice threshold for profitability\u201d for coffee farmers to be $2.50 per pound, a price commodity coffees haven\u2019t fetched since 2011. In hopes of bringing the current price up to a more sustainable number, the\u00a0Coffee Price Crisis Response Initiative has outlined its first year objectives:<\/p>\n