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Wheel of acquisitions, turn turn turn. Reuters<\/a> reports that Italian coffee company Lavazza<\/a> has purchased Mars Drinks<\/a>, the coffee arm of Mars Inc<\/a>. Known more for their candy\u2014M&M\u2019s, Snickers, Skittles, Starburst, etc\u2014Mars has agreed to sell their coffee businesses for a reported $650 million.<\/p>\n According to Reuters, Lavazza is hoping the purchase will increase their global presence, particularly in \u201coffice coffee service (OCS) and vending machine segments,\u201d where Mars owned leading brands Flavia and Klinx systems.<\/p>\n \u201cThis acquisition strengthens Lavazza\u2019s position in the OCS and vending segments, which offer considerable opportunities for growth and development,\u201d said Antonio Baravalle, Lavazza CEO.<\/p>\n<\/blockquote>\n The purchase from Mars comes hot on the heels of Lavazza\u2019s July acquisition of Blue Pod Coffee<\/a> in Australia, a move that helped the Italian company eclipse 2 billion euros in revenue. The deal is expected to be in effect by the end of the year, with Lavazza acquiring \u201cMars\u2019 coffee businesses in North America, Canada, Japan and in Europe, including its production plants in Britain and North America.\u201d<\/p>\n Generally speaking, the newest acquisition has little effect on specialty coffee. Office coffee is still gonna be office coffee. You’re still going to need to bring your own coffee and AeroPress to your desk to get a halfway decent midday cup. The only real difference for you is that you’ll now be subject to whomever is pouring themselves a cup of office coffee\u2014and undoubtedly loading it up with powdered creamer and artificial sweeteners\u2014ranting about how the coffee used to be better.<\/p>\n Zac Cadwalader<\/a>\u00a0is the news editor at Sprudge Media Network and a staff writer based in Dallas.\u00a0Read more Zac Cadwalader\u00a0on Sprudge<\/a>.<\/em><\/p>\n The post Lavazza Acquires Coffee Division Of Mars Incorporated<\/a> appeared first on Sprudge<\/a>.<\/p>\n Source: Coffee News<\/p>\n","protected":false},"excerpt":{"rendered":" Wheel of acquisitions, turn turn turn. Reuters reports that Italian coffee company Lavazza has purchased Mars Drinks, the coffee arm of Mars Inc. Known more for their candy\u2014M&M\u2019s, Snickers, Skittles,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[39,41],"tags":[63,45,65,47,61,49,59,55,57],"_links":{"self":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/1296"}],"collection":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/comments?post=1296"}],"version-history":[{"count":1,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/1296\/revisions"}],"predecessor-version":[{"id":1349,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/1296\/revisions\/1349"}],"wp:attachment":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/media?parent=1296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/categories?post=1296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/tags?post=1296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n