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Coca-Cola is getting into the coffee game. No, I\u2019m not talking about Coke Plus Coffee<\/a>, which saw a wider international release at the end of July. The Atlanta-based soft drink company announced of Friday their plans to purchase the UK\u2019s Costa Coffee<\/a> for $5.1 billion. Cash.<\/p>\n According to the New York Times<\/a>, this is Coke\u2019s largest-ever acquisition, edging out 2007\u2019s purchase of Vitaminwater. This now puts them in pretty direct competition with behemoths like Starbucks and JAB Holdings for global coffee domination. Costa was already making a push into China<\/a> to compete with Starbucks and upstart Luckin Coffee, and the acquisition allows the brand to make an even greater push in global markets. \u201cCoca-Cola\u2019s distribution muscle will no doubt help close the gap and boost sales significantly in the long run,\u201d GlobalData<\/a> research analyst Jonathan Davison tells the New York Times.<\/p>\n Now the proud owner of nearly 4,000 retail locations worldwide, Coca-Cola plans to use their strong distribution channels to push Costa into more grocery stores and restaurants. \u201cThe Costa brand has potential for expansion into ready-to-drink coffee across many markets globally,\u201d Coke\u2019s chief executive James Quincey stated in a blog post<\/a>.<\/p>\n The $5.1 billion sales figure is 16 times Costa\u2019s pro forma earnings<\/a> for the 2018 fiscal year, which Alison Brittain, chief executive at Whitbread\u2014the British company that owned Costa\u2014called an \u201cabsolute stonking\u201d deal. We\u2019re pretty sure that means they liked it.<\/p>\n So you can expect to see Costa popping up a whole lot more now. Especially in America, presumably. The home of Costa’s new parent company is a relative unknown to the UK brand, so a US push seems imminent as this point. Hopefully we’ll at least get some Coke Plus Costa out of it.<\/p>\n Zac Cadwalader<\/a>\u00a0is the news editor at Sprudge Media Network and a staff writer based in Dallas.\u00a0Read more Zac Cadwalader\u00a0on Sprudge<\/a>.<\/em><\/p>\n Digital illustration by the author.<\/em><\/p>\n The post Coca-Cola Acquires Costa Coffee For $5.1 Billion<\/a> appeared first on Sprudge<\/a>.<\/p>\n Source: Coffee News<\/p>\n","protected":false},"excerpt":{"rendered":" Coca-Cola is getting into the coffee game. No, I\u2019m not talking about Coke Plus Coffee, which saw a wider international release at the end of July. The Atlanta-based soft drink…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[39,41],"tags":[63,45,65,47,61,49,59,55,57],"_links":{"self":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/1170"}],"collection":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/comments?post=1170"}],"version-history":[{"count":1,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/1170\/revisions"}],"predecessor-version":[{"id":1207,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/posts\/1170\/revisions\/1207"}],"wp:attachment":[{"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/media?parent=1170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/categories?post=1170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecurbkaimuki.com\/rest\/wp\/v2\/tags?post=1170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}